Born and raised in Montana, Zoelle discovered her love for jewelry at a young age through her close relationship with her maternal grandmother, Beulah. After Beulah’s passing, Zoelle transformed two of her heirloom pieces into timeless jewels—an experience that sparked a deep fascination with the craft and set the foundation for Love Zoelle.

What began when Zoelle was just 19, creating gold-filled signature pieces for friends, quickly evolved after she sold over 200 bracelets in a matter of weeks. Realizing she had found her calling, she immersed herself in the world of fine jewelry—teaching herself wax carving, studying alongside a local jeweler, and earning both the Diamonds and Colored Stone certifications from the Gemological Institute of America (GIA).

Eight years later, Love Zoelle has grown into a fine-jewelry house known for simple, refined designs, unique-cut diamonds, and an heirloom redesign process unmatched in its attention to detail. Zoelle’s work has been featured in VOGUE, Harper’s Bazaar, and The Knot, and worn by Kate Hudson, Abigail Spencer, and Sarah Rafferty. In 2022, she was nominated for the COUTURE Design Awards in the Colored Stone category.

Today, Love Zoelle continues to honor the legacy that inspired it—crafting custom engagement rings, redesigning heirloom treasures, and creating timeless pieces meant to be cherished for generations. The brand’s beloved Missoula showroom offers a warm, welcoming space to sip a glass of wine, browse the collection, and dream up custom designs.

Zoelle lives in Missoula with her husband, Kagen, and their two dogs, Bogart and Loki. When she’s not in the showroom, you’ll find her on Flathead Lake in the summer, traveling coast-to-coast for trunk shows in the winter, or curled up with a good book and a glass of red wine.