Zoelle, born and raised in Montana, started her career in jewelry at the age of 19. With a fiery entrepreneurial spirit she sought out to create a jewelry brand that encompassed all of the things that were meaningful to her. With the relationship with her maternal grandmother at the heart of the brand, her love for jewelry started at a young age. After the passing of her grandmother, Beulah, Zoelle took two of Beulah’s jewelry pieces and turned them into wearable, timeless pieces of jewelry and gave them new life. The process and materials enthralled Zoelle in every way. Zoelle launched a couple signature, gold filled pieces to her friends and acquaintances and quickly thereafter sold 200 additional bracelets. After realizing this may be a calling, Zoelle immersed herself into the world of jewels, stones, and metals. Zoelle taught herself wax molding, and found a local jeweler to help guide and mentor her. Zoelle also completed the Gemologist institute of America’s (GIA) Diamond and Colored Stone certification programs. Since launching Love Zoelle, Zoelle has shifted the company to specialize in fine jewelry and continues to pursue a passion in creating custom engagement rings and heirloom redesigns. Love Zoelle is well known for a collection that features simple, elegant, and timeless fine jewelry. Zoelle was nominated for the COUTURE design awards in the colored stone category in 2022 and has opened a beloved showroom in the heart of Missoula, MT., a place for clients to have a glass of wine, shop, and create custom jewelry.

Love Zoelle is now 5 years old and remains well known for their simple designs, use of unique cut diamonds, and is unmatched in their heirloom redesign process. Love Zoelle has been featured in VOGUE, Harper’s Bazaar, The Knot, and worn by Kate Hudson, Abigail Spencer, and Sarah Rafferty. 

Zoelle is married to her high school sweetheart, Kagen. Together with their two dogs (Bogart and Loki), they happily reside in Missoula, MT. If you don’t find Zoelle in her showroom in Missoula you can find her on Flathead Lake in the summer, or bouncing around for trunk shows in the winter, or in a cozy nook with a good book and a glass of red wine.